What are three letters that you continuously hear about in regards to getting more website traffic? Today SEO (Search Engine Optimization) and PPC (Pay Per Click) have become synonymous with driving traffic to your website. What are they and why are they of paramount significance for your business? Successful implementation of an SEO and PPC strategy can mean the difference between no website traffic and a landslide of targeted traffic and domination of the search engines for your chosen keywords.
Business owners want to know the best method to attract people their website. They want to know which route to go either SEO or PCC. Business owners want to dominate the search engines especially Google search. Usually business owners pick one over the other and build a case to support their choice, many times sacrificing valuable traffic.